Your Business Deserves a Year-End Review Too (Not Just Your Hospital Metrics)
Every December like clockwork, your inbox starts filling with messages from the hospital: your Press Ganey scores, patient throughput metrics, peer reviews, committee evaluations — all the numbers and feedback tied to your clinical performance.
But let me ask you something.
Where’s the year-end review for your business?
Where’s the time you sit down, not as a doctor, but as the CEO of your coaching or consulting company, and really assess how you did this year?
If you’ve been growing a side hustle or a full-on business outside of medicine, you deserve to treat it like the real thing. Not a hobby. Not an afterthought. Not something you’ll “get to when life slows down.”
That means giving it a proper end-of-year review. Just like your clinical job does for you.
What Should You Be Reviewing?
When I do a business year-end review, I’m not just looking at how much revenue came in (although yes, let’s count the coins). I’m asking:
What offers made me the most money with the least amount of burnout?
Which clients lit me up? Which ones drained me?
What launches flopped — and what might I do differently next time?
Where did I waste time (hello, low-ROI content spirals)?
Where did I experience joy, momentum, clarity, ease?
It’s not just about data, it’s about direction.
You can’t scale what you haven’t studied. And if you don’t take a minute to step back and reflect, you’ll be tempted to keep grinding in the same cycle that burned you out in medicine.
You’re the Boss Now — So Act Like It
Doctors are taught to chase metrics. That’s fine when you're charting door-to-doc times. But business is more intuitive. More creative. More spacious.
You get to decide what matters.
So maybe your review looks like journaling your wins. Or mapping out how many weeks you want to work next year. Or finally realizing that group coaching felt so much better than 1:1 calls — and deciding to scale that instead.
You didn’t leave medicine (or start plotting your exit) to build a business that feels just as stressful.
You became a CEO. Now is the time to start acting like it.
What’s Next?
Take 30 minutes this week. Light a candle. Grab your planner. Look at the last 12 months through the lens of: What did I learn? What will I leave behind? What will I double down on?
And if you’re not sure where to start, I’ve got you.
🎙️ On the podcast: Check out my solo episode “Raw and Unfiltered: My Entrepreneurial Glow-Up” — I talk about the wins, the mess, and how I evaluate what’s worth taking into the new year.