Holiday Slumps & Hurt Feelings: What to Do When Your Business Breaks Your Heart
The truth is… sometimes your business hurts.
Not physically. But emotionally. Spiritually. Energetically.
You’ve been showing up. You’ve been serving. You launched the thing. You created the offer. You opened your calendar. And yet—crickets.
And to make it worse? It's the holiday season. Everyone’s out here talking about gratitude and “grace” while you’re trying to calculate if you can pay your business coach and still afford Christmas dinner with your family.
Let’s talk about what no one likes to admit:
Sometimes the hustle hits back.
And it usually hits hardest when you're already stretched thin.
Here’s what I want you to know if this season is feeling tender, tight, and totally unlike what you imagined…
1. You’re allowed to be disappointed and still be a real CEO
Let’s de-stigmatize business disappointment.
You don’t have to perform “everything is fine” energy when things are very much not fine.
You don’t have to slap a “trust the process” caption on top of your pain.
Disappointment doesn’t mean you’re doing it wrong.
It means you care.
That launch that flopped? The Black Friday sale that didn’t hit? The client who ghosted after you poured into them?
They all sting because you gave your best. You believed. You invested. You hoped.
And that deserves to be felt, not shoved aside.
2. This doesn’t mean your business is broken
Your offer isn’t trash.
Your audience isn’t ignoring you.
You’re not behind.
You might just be tired.
Or scaling something that’s out of alignment.
Or pouring energy into something that needs to be paused, not pushed.
Holidays bring up a lot—emotionally, financially, and logistically.
So if you're tempted to burn everything down and start over because your December didn’t look like someone else's highlight reel, pause.
This isn’t the end. It’s just…data.
3. Take your power back with an emotional inventory
Before you make any big decisions, take stock of your feelings:
Are you actually “failing” or just fatigued?
Are you done with your business, or are you just heartbroken that it hasn’t given back what you’ve put in?
Are you wanting to pivot, or are you grieving a dream that didn’t deliver?
There’s clarity waiting for you underneath the crash. But only if you stop numbing and start naming what’s real.
4. Let this be your season of recalibration—not retreat
You don’t have to disappear to heal.
You don’t have to abandon the business to adjust your strategy.
You’re allowed to rest.
You’re allowed to cry.
You’re allowed to want more.
But most of all?
You’re allowed to continue.
Because your dream didn’t choose you by accident.
Final Thoughts
I know what it feels like to be in a room full of celebration posts and you’re holding a quiet question like:
“Is this even worth it?”
If that’s where you are this holiday season, I see you.
And I made a podcast episode just for you:
🎧 “When the Hustle Hits Back: How to Handle Business Disappointment Without Giving Up”
It’s real. It’s raw. It’s the episode I wish someone had made for me when I felt like quitting.
You’re not alone, and this moment isn’t final.
Take a deep breath. Rest your nervous system. Then book a 1:1 action plan call and let’s get clear on what to do next, without burning it all down.
Your business is still worth it. And so are you.