Don’t Plan Like a Doctor: How to Set 2026 Business Goals Without Overworking Yourself
Most of us were trained to think like doctors—set the goal, push through no matter what, and don’t stop until it’s done.
And while that energy might’ve gotten you through residency or back-to-back shifts, it’s not how you build a coaching, consulting, or education business that actually feels good to run.
You didn’t leave the hospital (or reduce your shifts) just to recreate the same chaos under a new name.
So if your 2026 planning feels more like a to-do list for someone else’s dreams, this is your permission slip to reset.
🚑 What Happens When You “Doctor” Your Business Plan
When doctors plan, we tend to:
Overestimate what we can do in a day
Underestimate what we can do in a year
Build calendars like we’re prepping for ICU rounds
That survival-mode planning doesn’t create ease, sustainability, or the revenue freedom you actually want.
Here’s what I see all the time with my coaching clients:
❌ Business goals that are really just disguised metrics (followers, revenue, “launches”)
❌ Plans built around proving you’re productive rather than profitable
❌ Hustle-based strategies that collapse the moment life throws you a curveball
Sound familiar?
👩🏾⚕️ Plan Like a CEO, Not Just a Clinician
When I coach doctors inside my program, I’m not just helping them hit five-figure months.
I’m helping them build a life that doesn’t require an escape plan.
That starts with setting business goals that honor your season, your humanity, and your capacity.
Here’s what that actually looks like:
✅ Choosing one high-leverage offer to build momentum (not ten funnels and a prayer)
✅ Creating space for healing, family, and joy while still making money
✅ Setting income goals based on what you want, not what the internet told you is “good”
✅ Deciding now what rest, support, and celebration will look like each quarter
Because a “successful” business that burns you out isn’t actually a win.
🔥 Here’s What I’m Doing This Year
Instead of stuffing my January calendar like a trauma bay, I’m:
Reviewing the 🔥 I already started in 2025
Honoring my capacity as a new mom
Choosing simplicity, support, and sustainable growth
Building a business that feels like freedom—not just another shift I have to survive
If you’ve been forcing productivity just to feel like you’re doing enough...
Take a breath.
You don’t have to hustle to be worthy of the goals you want.
Let’s Build a Better 2026—Together
🎧 Start with this episode:
“Lessons of a Practicing ER Doctor and $100K+ CEO x 2”
This solo episode will walk you through what I’ve learned running two six-figure businesses while still working clinically. The wins, the mistakes, the mindset shifts—and the real talk on how I’m planning my next evolution without burning out.
🧠 Still not sure what your business actually needs right now?
Take my free quiz:
If you’re a full-time clinician with a part-time business (coaching, consulting, education), and the Stripe notifications still ain’t hitting...
This quiz will tell you exactly which part of your strategy is flatlining—and how to fix it.
Let’s bring your offer back to life, shall we?