Destroying the Dad Bod & Building a Business: Dr. Dmitri Ezeuko’s Journey to 6-Figure Fitness Coaching
What if the very thing you struggled with as a doctor could become your next profitable business? That’s exactly what happened for my client, Dr. Dmitri Ezeuko, a family medicine physician turned fitness coach, who has built a thriving six-figure business helping busy male doctors get in the best shape of their lives.
In this week’s episode of The Docs Get Money Podcast, we’re diving deep into how Dr. Dmitri transformed his personal health journey into EroFit, a coaching program that helps male physicians aged 35-55 trade in their dad bods for lean muscle—all without spending hours in the gym.
From Physician to Fitness Coach: How It All Started
Dr. Dmitri has always been passionate about fitness and preventative medicine, but like so many doctors, his own health took a backseat during medical school and residency. The grueling schedules, stress, and long hours made it nearly impossible to prioritize working out and eating right.
Sound familiar?
But instead of settling for burnout and extra pounds, Dr. Dmitri took matters into his own hands. He started applying his medical knowledge to optimize his own fitness, and in the process, he realized something huge—other doctors were struggling with the exact same thing.
That’s when EroFit was born.
Turning Passion into Profit
One of the biggest mistakes I see doctors make when trying to create a non-clinical income stream is assuming they need another certification or degree to start a business. Dr. Dmitri is proof that your lived experience is your expertise.
He didn’t wait until he had a long list of credentials in fitness coaching. He simply leaned into what he already knew—how to help busy male doctors lose weight, build muscle, and create sustainable health habits.
His Dad Bod Destroyer program is a six-month hybrid course that combines self-paced online modules with one-on-one coaching. The results? His clients are shedding weight, feeling stronger, and most importantly, learning how to make their health a priority without sacrificing their demanding careers.
Building a 6-Figure Business Without Seeing Patients
Dr. Dmitri’s journey into entrepreneurship didn’t happen overnight, but he made key moves that allowed him to scale quickly:
Solving a specific problem for a specific audience: He knew exactly who he wanted to help—busy male doctors struggling with their weight—and created a program tailored for them.
Leveraging his own transformation as proof of concept: His personal fitness journey made him relatable and credible.
Focusing on sustainability: Instead of fad diets and extreme workouts, he built a program that fits into the hectic lives of physicians.
And let’s be real—he’s also just a fun, charismatic guy, which makes him a magnet for his ideal clients.
Your Invitation to Build Your Own Non-Clinical Income Stream
If you’re a doctor thinking about starting a coaching or consulting business, Dr. Dmitri’s story is proof that you already have everything you need to succeed. Your experience, your struggles, and your solutions are your expertise.
Want to hear the full conversation? Dr. Dmitri spills all the details on how he built EroFit, the mindset shifts that helped him scale, and why more doctors need to start investing in themselves.