You've Signed Your First Client...Now What?
So, you’ve finally done it. You put yourself out there, you had the sales call, and BOOM—you signed your first coaching client. First of all, YESSSSSSS! 🎉 Cue the confetti, pop the champagne, and give yourself a minute to soak in this win.
But now comes the part no one talks about enough: What happens after they say yes? How do you show up and deliver, not just like any coach, but like a premium, high-value coach?
In this episode of The Docs Get Money Podcast, I break down exactly what you need to do once you sign your first coaching client. If you're feeling nervous about delivering results, structuring your program, or even wondering, Can I really do this?—this one’s for you.
The Mindset Shift From ‘New Coach’ to CEO
The moment someone pays you, you are no longer just "thinking" about being a coach—you are a coach. And that means it’s time to step into your CEO energy.
✅ Own your expertise: Your client didn’t pay you because you’re perfect. They paid you because they believe you can help them solve a problem.
✅ Set clear expectations: From day one, your client needs to know what’s expected—how the coaching relationship works, what’s included, and what success looks like.
✅ Establish boundaries: You are not their on-call therapist. You are their coach. Structure your availability and communication accordingly.
Structuring Your Coaching Program Like a Pro
One of the biggest mistakes new coaches make? They overcomplicate their program. You do not need a 50-page workbook, a fancy portal, or to give them every single resource on day one.
Instead, focus on:
🔥 Results, not fluff—What’s the one transformation you’re helping them achieve?
🔥 Simple, structured sessions—Stick to a clear coaching framework instead of winging it.
🔥 Client accountability—They are responsible for their own progress. Your job is to guide them, not carry them.
The Secret to Long-Term Success: Retention & Referrals
Did you know that a returning client is worth 5-10x more than a new client? That means the way you serve this first client can set you up for long-term success.
💡 Make their experience so good that they can’t help but tell others.
💡 Ask for testimonials—immediately after they get results.
💡 Offer ways to continue working together beyond the initial program.
Ready to Step Into Your Coaching Power?
If you’re serious about making coaching a real, profitable business—not just a side hustle—you need to know how to deliver, keep clients coming back, and position yourself as a premium coach.
This episode will give you all the game. Don’t miss it.