What Is a High Ticket Offer? A Doctor’s Guide to Premium Pricing with Purpose
Most doctors I work with are undercharging.
Not because their offer isn’t good.
But because they’ve never been taught how to price for transformation.
They think high ticket = unethical.
They think charging more means doing more.
They think the only way to “earn it” is to pile on more calls, modules, PDFs, and stress.
But here’s what I tell them every time:
High ticket isn’t about hustle.
High ticket is about helping people get real results.
It’s how you stop resenting your business—and start running it like a CEO.
So let’s break down exactly what a high ticket offer is, and why it might be the missing link in your income, impact, and peace.
What Is a High Ticket Offer?
A high ticket offer is a coaching or consulting package priced at $2,500–$10,000+ that’s built around solving a specific problem with a clear transformation.
It’s not about time. It’s not about features.
It’s about value and outcomes.
For example:
Helping physicians transition into non-clinical roles without going back to school
Coaching new moms to navigate postpartum recovery and return to work with power
Guiding Black women in healthcare to exit burnout and build liberatory businesses
That kind of transformation? It’s worth more than a $197 mini course.
That kind of transformation changes lives.
And it should be priced accordingly.
What Makes an Offer High Ticket?
Not the number of calls. Not the size of your Slack group.
What makes your offer high ticket is:
Clarity: You know exactly who it’s for and what problem you solve
Confidence: You position yourself as the expert (because you are)
Container: You’ve created the structure that delivers results
Commitment: You’re not selling access—you’re selling activation
People don’t pay high ticket for handouts.
They pay for change. And they show up differently when they invest at that level.
Why Doctors Resist High Ticket Pricing
If you're like most doctors I coach, you’ve probably said:
“I don’t want to leave anyone behind.”
“I need to prove myself before I charge more.”
“What if no one pays that?”
And I get it. We’re trained to serve everyone, be accessible, and overdeliver.
But undercharging leads to overwork. And overwork leads to resentment.
You went into medicine to help.
But that doesn’t mean you have to build your business on martyrdom.
High Ticket Is Not About Being “Luxury”—It’s About Being Liberated
This isn’t about Louboutin energy and champagne calls.
This is about pricing in alignment with your purpose and capacity.
High ticket lets you:
Work with fewer clients at a deeper level
Deliver better results without burning out
Build revenue with clarity instead of chaos
Lead from your lived experience, not someone else’s formula
You didn’t leave medicine to recreate the same stress with a ring light.
High ticket lets you create space.
For healing. For creativity. For rest. For legacy.
What Does a High Ticket Offer Actually Look Like?
Here’s what mine included when I first launched:
A clearly defined outcome (build your first $5K+ offer in 90 days or less)
A structured framework (IGNITE™)
Weekly coaching support and a clear client success path
Pricing that reflected the value (not the hours)
That structure helped me make over $100K while still working clinically—and it’s helped dozens of other doctors do the same.
🎧 Want to See How This Works in Real Life?
Then you need to listen to this episode of the Docs Get Money Podcast:
🎙 “How to Start a 6-Figure Side Hustle in 90 Days or Less Without Seeing Patients”
I break down exactly what it looks like to build and price your first high ticket offer—even if you’ve never sold anything online before.
If you’ve ever thought, “This sounds great but I don’t know where to start” — this episode is your blueprint.
👩🏾⚕️ Final Word
High ticket doesn’t mean you’re greedy.
It means you finally stopped settling for scraps.
You’ve got the expertise. You’ve got the results.
You just need the structure, strategy, and belief to package it at the level it deserves.
📥 Start with my free email course: How to Make $5K in 5 Days Without Seeing Patients
📞 Or book a 1:1 call to build your FIRE offer and price it like the powerhouse you are.